The mark is a vertical fern silhouette — twelve leaflets curving up a single stem. Six on each side, narrowing as they climb. The longest pair at the base. It looks, on purpose, like something you would have stepped past on a path you've already forgotten.

I grew up in the cedar shadow of the West Coast — the kind of place where you don't say "forest" because the forest is just the air you walk through. There's a fern under every second tree. They get tall, they get sparse, they get green at angles that don't seem like one plant. The first thing sketched for the configurator wasn't a logo. It was the silhouette of a sword fern seen on a trail a hundred times and never thought to draw.

The mark went through three rounds. The first was photographic — too many leaflets, too much realism, read more like a botanical illustration than a brand symbol. The second went the other way: a single stylised frond, two leaflets, too cute. The third — the one we kept — is twelve leaflets on a stem, drawn at a viewBox we know prints clean at chest size on the soft ring-spun jersey we use. No photoshoot. No reference. Just the silhouette as you'd see it walking past.

We use Fronds when the line you want to print is closer to quiet than loud — a place name, a botanical species, a year, a small phrase from a poem. The mark holds the visual weight while your line does the speaking.

If you grew up under a cedar canopy too, you already know what this tee is for. If you didn't — pick a forest you do remember, and write its name on the chest. The mark will read like you've been there.