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✦ FIELD JOURNAL

Notes from the press.

Where each mark comes from, what we picked the cotton for, and the occasional aside about cabins, presses, and the kinds of things you'd actually wear on a Tuesday. Updates land here as we write them.

  • ✦ FIELD STUDY · 01 · COMING SOON

    Why we drew Fronds

    On growing up in the cedar shadow of the West Coast, and what a fern silhouette has to do with a brand mark.

  • ✦ FIELD STUDY · 02 · COMING SOON

    240 gsm, garment-washed, and why it matters

    We picked a heavyweight cotton on purpose. Here's what changes between 180, 220, and 240 grams a square metre — and why we settled on the densest of the three.

  • ✦ FIELD STUDY · 03 · COMING SOON

    What a digital collector card actually is

    Not an NFT, not a JPEG of a tee. Closer to a receipt you'd actually want to keep. A short note on how editions, scarcity, and rotating drops play together.

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